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# Are MCPs the USB-C of AI? Tealium Thinks So
- URL: https://www.martechtherapy.com/are-mcps-the-usb-c-of-ai-tealium/
- Published: 2025-05-15T07:01:30.000Z
- Updated: 2025-10-09T19:47:32.000Z
- Description: A conversation with Tealium’s Sav Khetan and BJ Allmon about MCPs, AI integration, and the role of CDPs in a multi-agent world.
- Author: Matthew Niederberger
- Tags: Customer Data Platform, AI in Martech, Model Context Protocol, Couch Confidentials, #martech, #podcast

In this episode of Diagnosis Demo, I sit down with Sav Khetan and BJ Allmon from [Tealium to explore their recent implementation of MCPs](https://tealium.com/developer-center/bridging-ai-and-customer-data-platforms-with-mcp/?ref=martechtherapy.com) (Model Context Protocols). We discuss what MCPs mean for real-time AI integration, how Tealium positions itself as an AI enabler, and why the future might just belong to multi-agent architectures. We also demo a real use case that shows how fast and powerful Tealium's setup really is.

Watch to see:

- A working demo using Tealium’s Moments API and MCP integration in a simple chatbot
- The difference between MCP and A2A protocols
- Why data orchestration, not models, is the AI differentiator

Connect with us to learn more:

- Sav Khetan ([LinkedIn](https://www.linkedin.com/in/savkhetan/?ref=martechtherapy.com))
- B.J. Allmon ([LinkedIn](https://www.linkedin.com/in/bjallmon/?ref=martechtherapy.com))
- Matthew Niederberger ([LinkedIn](https://www.linkedin.com/in/matthewniederberger/?ref=martechtherapy.com))

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