> ## Content Index
> Fetch the complete content index at: https://www.martechtherapy.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Behind the scenes of Measurecamp with Kevin Swelsen
- URL: https://www.martechtherapy.com/behind-the-scenes-of-measurecamp/
- Published: 2025-04-22T07:02:04.000Z
- Updated: 2025-10-09T19:47:35.000Z
- Description: How do you keep an event free and community-driven for nearly 10 years?
- Author: Matthew Niederberger
- Tags: Couch Confidentials, #martech, #podcast

This week, I sat down with [Kevin Swelsen](https://www.linkedin.com/in/kevinswelsen/?ref=martechtherapy.com), longtime friend, freelance digital analytics and CDP consultant, and one of the organizers behind [Measurecamp Amsterdam](https://amsterdam.measurecamp.org/?ref=martechtherapy.com). We dive into how the event was born, what makes it work, and why community still matters in a vendor-heavy Martech world.

Kevin shares how a trip to [Measurecamp London](https://london.measurecamp.org/?ref=martechtherapy.com) inspired a decade of volunteering, what it means to remain independent in a field full of tech stacks and sales pitches, and yes, he confirms the existence of the mythical Measurecamp socks.

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