> ## Content Index
> Fetch the complete content index at: https://www.martechtherapy.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# How to avoid data chaos, one sunny walk at a time
- URL: https://www.martechtherapy.com/how-to-avoid-data-chaos-one-sunny/
- Published: 2025-04-17T07:02:16.000Z
- Updated: 2025-10-09T19:47:36.000Z
- Description: Stefania Olofsdottir, CEO of Avo, shares her mission to stop bad data at the source in a walk and talk that proves you don’t need a desk to get deep about analytics.
- Author: Matthew Niederberger
- Tags: Digital analytics, Customer data, Couch Confidentials, #podcast, #martech

Data chaos doesn’t wait for a boardroom. So we took this Couch Confidentials *special episode outside*, wandering the streets of Amsterdam with Stefania Olofsdottir during Measurecamp. We talk about the origins of [Avo](https://avo.app/?ref=martechtherapy.com), trusting teams with their own datasets, and how her journey from Iceland to analytics has always centered around making data meaningful *before* it breaks things downstream.

☀️ Recorded on a sunny stroll.

📍 Measurecamp Amsterdam.

🧠 Powered by Avo’s mission to fix bad data before it breaks your stack.

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📄 Download Avo’s whitepaper: https://www.avo.app/resources/data-mesh-for-event-based-data

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👥 Connect with us:

- Stefania: https://www.linkedin.com/in/stefaniabjarneyolafsdottir/
- Matthew: https://www.linkedin.com/in/matthewniederberger/

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📲 Follow Martech Therapy on:

- Instagram: https://www.instagram.com/martechtherapy/
- Substack: https://martechtherapy.substack.com/
- Bluesky: https://bsky.app/profile/martechtherapy.bsky.social

Want to enjoy more Walk & Talk style podcasts? Make sure to subscribe and let me know what you think of this style of interviews.