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2 min read Podcast

A chat with Keanu Taylor, from The Martech weekly subscriber to Global Head of Research

In this engaging conversation, Keanu Taylor, the global head of research at The Martech Weekly, discusses his journey into the world of marketing technology, the evolving landscape of customer data platforms (CDPs), and the importance of establishing stan
A chat with Keanu Taylor, from The Martech weekly subscriber to Global Head of Research
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A chat with Keanu Taylor, from The Martech weekly subscriber to Global Head of Research
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In this engaging conversation, Keanu Taylor, the global head of research at The Martech Weekly, discusses his journey into the world of marketing technology, the evolving landscape of customer data platforms (CDPs), and the importance of establishing standards within the industry through the Marketing Technology Excellence Center (MTEC). He emphasizes the shift towards composable solutions, the role of AI in enhancing marketing strategies, and offers valuable advice for brands and professionals navigating the martech space.

Takeaways

  • Keanu Taylor's unique name is inspired by Keanu Reeves.
  • The Martech Weekly started as a passion project and has grown significantly.
  • The martech industry is filled with fluff and confusion, which The Martech Weekly aims to clarify.
  • Choosing topics to cover involves looking for new, novel, or noteworthy developments.
  • The CDP market is currently facing significant challenges and changes.
  • Composable solutions are becoming more popular as companies seek tailored tech stacks.
  • MTEC aims to create standards in various martech domains to improve industry practices.
  • Engaging with the martech community is crucial for personal and professional growth.
  • AI is being utilized in innovative ways to enhance marketing strategies.
  • Understanding objectives is key to effectively leveraging martech solutions.

Sound Bites

  • "The CDP category has been ill-defined."
  • "Always start with the objective."
  • "Engage with the community."

Chapters

00:00 Introduction to Keanu Taylor

02:41 The Journey to Martech Weekly

05:20 Navigating the Martech Landscape

08:24 The CDP Conundrum

11:26 The Shift Towards Composable Solutions

14:31 Broadening Perspectives in Martech

17:24 Introducing MTEC: A New Initiative

20:20 The Need for Standardization in Martech

24:37 Inspiration Behind M-Tech

26:27 Engaging Vendors and Consultants

29:12 The Knowledge Economy in MarTech

32:06 The Evolution of CDPs

38:04 AI Innovations in MarTech

45:22 Advice for Brands and Individuals in MarTech

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