Hi, I'm Matthew, founder of Martech Therapy, the no-nonsense place to fix what's broken in your marketing technology stack.
I'm a solo consultant with over two decades of experience helping companies get real value out of their Customer Data Platforms and the rest of their Martech stack. I cut through the noise and give pragmatic advice that survives contact with reality, whether you're a pre-scale-up trying to get it right the first time or an enterprise dragging a legacy stack into the present.
I've worked globally with clients in retail, telco, publishing, and financial services, building data strategies that put the customer first and the tech second, where it belongs.
If you've ever wondered why your stack is so slow, expensive, or underused, how to avoid another failed CDP implementation, or whether it's too late to move to a first-party data strategy, then you're in the right place.
How to work with me
I work under two roofs, and which one you need depends on where you're stuck.
Martech Therapy, this blog, is the advisory side: strategy, second opinions, CDP and Martech stack assessments, and the kind of honest read on your situation that's hard to get from anyone selling you software. This is where most engagements start, often with someone who suspects their stack is the problem but can't yet name which part.
Martech Foundry (martechfoundry.com) is the build side. When the diagnosis is done and something actually needs to get made, Foundry handles delivery: agentic AI, server-side tagging, identity work, and the precision apps that close the gap between what a vendor promised and what your stack does on a Tuesday.
If any of that sounds like your situation, the fastest way forward is a short call. Book a time here and tell me what's broken. No pitch deck, no discovery-call theatre, just a straight conversation about whether I can help.
Do you have any questions or need support with your Martech projects?
What you'll find here
This is where I write about Martech without the vendor gloss.
You'll find my long-running series on the rise, fall, and reboot of the CDP category, starting with The CDP Reboot. There's the six-part Contextual CDPs series on AI, memory, and what customer state has to do once agents start acting on it. There's The CDP RFP Dating Game on buying without getting burned, and a three-part look at why the Magic Quadrant no longer reflects CDP reality.
Matthew Niederberger
Alongside the writing, I build free tools worth a few minutes of your time: a stack decay scan, a Martech stack builder, a CDP simulator, and a mock customer data generator for testing your CDP and CEP without touching real data.
Martech Stack Builder
And if you want to learn rather than hire, there's my workshop.
Martech Therapy
A bit more personal
I live in Delft, the Netherlands, with my wife, our four kids, and the dog. I love Star Wars, The Expanse, and a good customer data platform rant.
I'm endlessly curious about systems, whether it's a Martech stack or some piece of technology that didn't exist last year.
Connect with me
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