Hi, I’m Matthew, founder of Martech Therapy, your no-nonsense go-to to fixing what’s broken in your marketing technology stack.
I’m a solo consultant with over two decades of experience helping companies unlock the full potential of their Customer Data Platforms (CDPs) and Martech stacks. I specialize in cutting through the noise, avoiding buzzwords, and delivering pragmatic advice that actually works, whether you’re in pre-scale-up mode or dragging a legacy stack into the present.
I’ve worked globally with clients from retail, telco, publishing, and financial services, helping them build future-proof data strategies that put the customer first (and the tech second, where it belongs).
If you’ve ever asked yourself:
- Why is my stack so slow, expensive, or underused?
- How do I avoid another failed CDP implementation?
- Is it too late to switch to a first-party data strategy?
…then you’re in the right place.
What you’ll find here
MarTech Therapy on Substack is where I share:
- My in-depth series on the rise, fall, and reboot of the CDP category (start with #CDPReboot Part 1)
- Personal reflections on working in Martech as a solo consultant
- Highlights from my podcast Couch Confidentials, featuring unfiltered conversations with thinkers and builders across the Martech world
- Smart takes on legacy tech, vendor hype, and what not to do
A bit more personal
I live in Delft, the Netherlands with my wife, four kids, and our dog. I love Star Wars, The Expanse, and a good tag management rant.
I’m endlessly curious about systems, whether it’s a Martech stack or developing technologies.
Connect with me
🧠 LinkedIn – follow for weekly insights and updates
🧵 BlueSky – occasional rants and news
📺 YouTube – short-form videos from the Martech frontlines
If you like what you’re reading, consider subscribing or drop me a message. I read everything.