Are MCPs the USB-C of AI? Tealium Thinks So
A conversation with Tealium’s Sav Khetan and BJ Allmon about MCPs, AI integration, and the role of CDPs in a multi-agent world.

In this episode of Diagnosis Demo, I sit down with Sav Khetan and BJ Allmon from Tealium to explore their recent implementation of MCPs (Model Context Protocols). We discuss what MCPs mean for real-time AI integration, how Tealium positions itself as an AI enabler, and why the future might just belong to multi-agent architectures. We also demo a real use case that shows how fast and powerful Tealium's setup really is.
Watch to see:
- A working demo using Tealium’s Moments API and MCP integration in a simple chatbot
- The difference between MCP and A2A protocols
- Why data orchestration, not models, is the AI differentiator
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