Is your website privacy compliant? 74% aren’t. Privado's Vaibhav Antil tells all.

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Had a great chat with Vaibhav Antil, co-founder of Privado.ai, about the evolving role of privacy in digital marketing—and why it’s no longer just a checkbox. We explored how Privado is helping brands operationalize privacy at the code level, detect silent compliance failures, and shift from reactive governance to embedded safeguards. Vaibhav offered a sharp take on the tension between marketing, legal, and engineering—and why privacy is fast becoming a foundational layer for customer trust, not a post-launch fix.

Is AI the end of Martech complexity? Dojo AI founders explain

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In this episode of Couch Confidentials, I sat down with Duarte Garrido and Antonio Alegria from Dojo AI to talk about one of the biggest problems in marketing today—too many tools, not enough results. With over 15,000 marketing technology solutions on the market, are we actually making things better, or just making marketing more complicated?

What We Covered in This Episode:

Are Martech tools helping marketers—or making them data engineers? Right now, marketing teams spend more time fixing broken tracking,

Marketers are ignoring 95% of their customers – Are you one of them? (Feat. Tommy Sowerby)

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In this episode of Couch Confidentials, I sit down with Tommy Sowerby to challenge everything we think we know about anonymous users in marketing. With 85-95% of website visitors remaining unidentified, are we missing massive opportunities by focusing too much on known users?

Tommy, a SaaS marketing expert with experience at Tealium and Relay42, shares his candid take on:

✅ Why anonymous users are an untapped revenue goldmine

✅ How attribution and personalization are evolving in a privacy-first world

✅ The real impact of

Marketing Operations isn’t just about tools, it’s about strategy, people & process!

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In this episode of Couch Confidentials, I sit down with Odd Morten Sørensen, Marketing Operations Consultant at PlayMOps, to talk about the real challenges of Martech implementation. But before we even got into that, we had an unexpected personal connection—turns out we had a mutual friend in the Norwegian Navy! I shared a short clip of that moment yesterday, but the full conversation is even better.

What we covered in this episode:

•The SOPP framework: Strategy, Organization, People, Process

• Why

Treasure Data didn’t start as a CDP—we evolved into one. And that makes a huge difference.

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Had an incredibly insightful conversation with Kazuki Ohta, the co-founder and CEO of Treasure Data, about the evolving CDP landscape, the ambitious Trade-up Program, and even some surprising macroeconomic insights into Japan’s workforce and AI.

Kazuki’s unique perspective on the real role of a CDP (hint: it’s much more than just marketing) and his approach to solving failed implementations makes this one a must-listen for anyone in MarTech and data.

We covered a lot of

Let's talk about the outcome economy! My chat with Alistair Croll & Sean Power

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In this conversation, Alistair Croll and Sean Power discuss the challenges and changes in the publishing industry, particularly focusing on the disconnect between authors and their audiences. They explore the financial implications of traditional publishing models, the potential of direct sales, and the evolving landscape of content consumption, including audiobooks and the impact of AI on copyright and content ownership. The discussion also touches on the importance of web analytics and customer data in understanding market dynamics and driving innovation. In