29
Jul
Who’s actually in charge?
Multi CDP Part 3: When every team owns a piece, but no one owns the whole
4 min read
Matthew Niederberger
25
Jul
Same stack, different worlds
Multi CDP Part 2: Why Multi-CDP setups reflect team reality and not just tech debt
4 min read
21
Jul
What do PUBG Mobile and Martech consulting have in common?
Experience brings efficiency when time is critical, and expectations are high.
3 min read
17
Jul
Is the CDP binary broken?
Multi CDP Part 1: Why Dual Zone thinking matters now, more than ever.
3 min read
14
Jul
Everyone wants clean data, no one wants to take out the trash
Why, in my opinion, “actionable data ownership” should be the most radical thing in Martech right now!
4 min read
11
Jul
Agentic AI in Martech: The Handoff
Part 6: Practical experiments for teams ready to delegate
5 min read
09
Jul
Survey Announcement: How Martech gets done in 2025
Who actually delivers Martech today? And is anyone happy with how it’s going?
1 min read
07
Jul
Don’t let your CDP become the Fall Guy
Five things you can do right now to make your data work harder.
4 min read
02
Jul
Can identity resolution work without AI? Steven Renwick from Tilores explains
Tilores’ CEO explains why rules still rule, and how GenAI plays a supporting role in identity resolution, not the starring one.
1 min read
01
Jul
Agentic AI in Martech: Trust without understanding
Part 5: How to govern systems you can’t fully comprehend.
5 min read