What if there isn’t a method?
Why I hesitate to give Martech advice I wouldn’t take myself
Agentic AI in Martech: The new org chart
Part 4: Roles that emerge when AI handles execution
This is me. Who are you?
On grief, connection, cosplay, and finding a home in unexpected places.
Agentic AI in Martech: When agents disagree
Part 3: The inevitable conflicts in multi-agent systems
Agentic AI in Martech: From complicated to complex
Part 2: What happens when your Martech stack becomes a rainforest?
Agentic AI in Martech: The billion decision problem
Part 1: Why scale changes everything about AI in Martech