From economics to Martech: Ana Mourão on wins, governance, and positivity

I had such a pleasant conversation with Ana Mourão on Couch Confidentials. She has this rare combination of sharp Martech expertise and an optimistic outlook, even when talking about the messy side of digital transformation.

What struck me most was how Ana sees Martech not just as a stack of tools, but as a system of people and processes where small wins can make a huge difference. From building 7 million profiles globally to navigating the “Groundhog Day” of transformation projects, she’s found ways to stay positive and drive impact.

Thanks again, Ana, for sharing your experience and your energy. It’s the kind of perspective that makes you believe Martech really can be both structured and human.

👥 Connect with us on LinkedIn:

• Ana: https://www.linkedin.com/in/anamourao/
• Matthew: https://www.linkedin.com/in/matthewniederberger/

📲 Follow Martech Therapy on:

• Instagram: https://www.instagram.com/martechtherapy/
• Youtube: https://www.youtube.com/@martechtherapy
• Bluesky: https://bsky.app/profile/martechtherapy.bsky.social

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