Hightouch's AI Decisioning, what will this mean for marketers? A chat with Tejas Manohar

Hightouch's AI Decisioning, what will this mean for marketers? A chat with Tejas Manohar

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In this episode of Couch Confidentials, host Matthew Niederberger interviews Tejas Manohar, co-founder of Hightouch. They discuss the evolution of customer data platforms (CDPs) and the innovative AI Decisioning product. Tejas shares insights on the need for disruption in the CDP space, the dynamics of founding a tech company, and how AI is transforming marketing strategies. The conversation also touches on the potential of retail media networks and the future direction of Hightouch as a leader in the marketing technology landscape.

Takeaways

• Tejas Manohar emphasizes the importance of disrupting traditional CDP models.
• Hightouch's growth is attributed to strong founder relationships and shared vision.
• AI Decisioning is designed to optimize marketing decisions using reinforcement learning.
• Marketers can set specific goals for AI Decisioning to enhance customer engagement.
• The platform allows for continuous learning and adaptation based on user interactions.
• Retail media networks present new revenue opportunities for companies.
• AI Decisioning simplifies campaign setup and execution for marketing teams.
• The integration of AI in marketing is seen as a productivity booster, not a job threat.
• Hightouch aims to educate the market on practical AI applications in marketing.
• The evolution of Hightouch reflects a commitment to composable solutions in the marketing tech space.