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1 min read digital analytics

How to avoid data chaos, one sunny walk at a time

Stefania Olofsdottir, CEO of Avo, shares her mission to stop bad data at the source in a walk and talk that proves you don’t need a desk to get deep about analytics.
How to avoid data chaos, one sunny walk at a time

Data chaos doesn’t wait for a boardroom. So we took this Couch Confidentials special episode outside, wandering the streets of Amsterdam with Stefania Olofsdottir during Measurecamp. We talk about the origins of Avo, trusting teams with their own datasets, and how her journey from Iceland to analytics has always centered around making data meaningful before it breaks things downstream.

☀️ Recorded on a sunny stroll.

📍 Measurecamp Amsterdam.

🧠 Powered by Avo’s mission to fix bad data before it breaks your stack.

📄 Download Avo’s whitepaper: https://www.avo.app/resources/data-mesh-for-event-based-data

👥 Connect with us:

  • Stefania: https://www.linkedin.com/in/stefaniabjarneyolafsdottir/
  • Matthew: https://www.linkedin.com/in/matthewniederberger/

📲 Follow Martech Therapy on:

  • Instagram: https://www.instagram.com/martechtherapy/
  • Substack: https://martechtherapy.substack.com/
  • Bluesky: https://bsky.app/profile/martechtherapy.bsky.social

Want to enjoy more Walk & Talk style podcasts? Make sure to subscribe and let me know what you think of this style of interviews.

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