Marketers are ignoring 95% of their customers – Are you one of them? (Feat. Tommy Sowerby)
In this episode of Couch Confidentials, I sit down with Tommy Sowerby to challenge everything we think we know about anonymous users in marketing. With 85-95% of website visitors remaining unidentified, are we missing massive opportunities by focusing too much on known users?
Tommy, a SaaS marketing expert with experience at Tealium and Relay42, shares his candid take on:
✅ Why anonymous users are an untapped revenue goldmine
✅ How attribution and personalization are evolving in a privacy-first world
✅ The real impact of third-party cookie deprecation (and what marketers should do next)
✅ Whether we’re heading towards a Europe-only SaaS ecosystem
If you’re still relying on old-school marketing attribution models, this episode is for you!
Listen now and let us know: Are marketers too obsessed with tracking identity instead of engaging the right audience? Drop your thoughts in the comments!
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Follow Tommy Sowerby https://www.linkedin.com/in/tommysowerby/
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