Survey Announcement: How Martech gets done in 2025

This has been on my mind a lot lately. I’ve spoken with clients who are tightening budgets, vendors who are reshaping their services teams, and contractors who are either flooded or forgotten. At the same time, AI is quietly replacing some of the guidance people used to pay for.

So I built a survey to explore it all → rates, friction, perceived value, stack maturity, and the subtle power shifts happening between contractors, agencies, clients, and vendors.

It’s short, anonymous (unless you opt in or stay subscribed here), and open to anyone working in or around Martech:

→ Start the survey here

With your help and input I hope to uncover:

• Are rates really dropping or just budgets?
• Where do clients see value, and where do they get burned?
• Is AI changing how we staff and scope Martech projects?
• What’s actually working, and what’s holding us back?

If you’re in this space, as a solo, in-house (client or agency), or platform-side, I’d love your perspective.

I’ll publish the results here first, followed by a deeper breakdown on LinkedIn and possibly a roundtable or podcast. If you opt in at the end of the survey, I’ll send the full report directly.

Thanks for contributing and sharing, if you think others might have something to add.

Share this post with others to make the survey as significant as possible 👇🏻