From particle physics to privacy-first analytics

From CERN’s particle accelerators to the messy world of marketing data, István Mészáros has seen it all. In this episode of Couch Confidentials, we trace his path from working on the Large Hadron Collider to building Mitzu, a startup rethinking how companies approach composable analytics.

We talk about why centralizing KPIs matters more than shiny dashboards, how enterprise data culture often lags behind the technology, and why privacy is becoming as big a driver as scale.

I loved how István described the “people-pleaser” instinct that shaped his career, always chasing faster answers for colleagues, which eventually grew into a product vision. It’s a reminder that some of the best Martech ideas start not with code, but with a simple obsession to make life easier for others.

Listen in if you’ve ever spent half a meeting arguing about mismatched KPIs instead of solving problems. Spoiler: you’re not alone, and there’s a way out.

👥 Connect with us on LinkedIn:

• István: http://linkedin.com/in/imeszaros/
• Matthew: https://www.linkedin.com/in/matthewniederberger/

📲 Follow Martech Therapy on:

• Instagram: https://www.instagram.com/martechtherapy/
• Youtube: https://www.youtube.com/@martechtherapy
• Bluesky: https://bsky.app/profile/martechtherapy.bsky.social

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