Martech Therapy (Page 14)

digital analytics

How to avoid data chaos, one sunny walk at a time

Stefania Olofsdottir, CEO of Avo, shares her mission to stop bad data at the source in a walk and talk that proves you don’t need a desk to get deep about analytics.

Data chaos doesn’t wait for a boardroom. So we took this Couch Confidentials special episode outside, wandering the streets of Amsterdam with Stefania Olofsdottir during Measurecamp. We talk about the origins of Avo, trusting teams with their own datasets, and how her journey from Iceland to analytics has always centered around making data meaningful before it breaks things downstream.

☀️ Recorded on a sunny stroll.

📍 Measurecamp Amsterdam.

🧠 Powered by Avo’s mission to fix bad data before it breaks your stack.

📄 Download Avo’s whitepaper: https://www.avo.app/resources/data-mesh-for-event-based-data

👥 Connect with us:

Stefania: https://www.linkedin.com/in/

marketing technology

The CDP Reboot: The Disillusionment

Part 3 of 4: Why the tech wasn’t the problem.

You bought the platform. You connected the data. The vendor promised it would all come together.

But somehow... it didn’t.

Thanks for reading Martech Therapy! Subscribe for free to receive new posts and support my work.

Welcome to Part 3 of the #CDPReboot series. This one’s about the part no one really wants to admit: that the technology mostly worked, but the context around it didn’t. And that’s where things started to fall apart.

This is not an exposé of CDPs. It’s a wake up call to challenge our expectations. Not the kind you can

metarouter

“Who's winning the AI agent war in Martech?”

Michele Nieberding on CDPs, MCPs, and Martech strategy

This one’s been a long time coming. After a few reschedules, I finally had the pleasure of chatting with Michele Nieberding, and we went straight into the deep end of AI agents, the chaos of MCPs, and why marketers need to stop slapping "AI" on triggers and calling it innovation. We covered everything from Salesforce’s latest moves to why Aampe might just be the next unicorn in Martech.

Michele shares how product marketers are finding their way in the new wave of agentic thinking, what companies are getting wrong about AI observability, and her predictions on who’s

digital analytics

Measurecamp Amsterdam: The (un)conference that brought it all back

A day of reconnection, community, and data therapy, with socks, sunshine, and spontaneous podcasting.

After 20+ years in digital analytics and Martech, I thought I’d seen it all. But my first Measurecamp Amsterdam was a reminder of everything that still excites me about this field.

No fixed agenda. No stages or egos. Just brilliant people posting their ideas on a board and running with them. From analytics therapy to building your own tracking stack, to hard truths about data quality. It was a refreshing mix of energy and honesty.

And then there were the people. Old friends, new voices, and moments that will stay with me for a long time. I even recorded

marketing technology

The CDP Reboot: The Stall

When every CDP started to look the same 🍎 🍎 🍎

Welcome to Part 2 of the #CDPReboot series. In Part 1, I unpacked the promise that made Customer Data Platforms (CDPs) one of the most hyped Martech innovations of the past decade. This time, I’m digging into what happened when the hype peaked, the market flooded, and suddenly... every CDP looked exactly like the next one.

Let’s just say it wasn’t pretty. But it was predictable. And frankly, we all saw it coming. When a technology trend catches fire and every vendor wants in, you don’t get clarity. You get conformity.

A feature list you’ve

dinmo

Is it still safe to trust US cloud tools with your data?

Why European businesses are rethinking where their customer data lives.

What happens when your customer data is governed by the wrong jurisdiction?

In this episode of Couch Confidentials, I sit down with , CEO and co-founder of DinMo, a composable CDP vendor headquartered in Paris. With growing political tensions between the US and Europe, and cities like Amsterdam actively moving away from US-hosted platforms, I wanted to understand whether it’s still safe—or smart—for European companies to continue relying on US-based cloud tools.

Oussama offers a candid look at the risks European businesses face when their data leaves the continent, and why composable, locally governed architectures are gaining traction.

Martech Therapy

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