Martech Therapy (Page 14)

Has the CDP category failed? Amperity’s CTO Derek Slager weighs in.

Why no one had a customer 360 and why CDPs still haven’t truly delivered.

Nine years ago, nobody had a unified customer view, yet every consumer brand wanted one. So why was it so hard to build?

In this episode of Martech Therapy's podcast Couch Confidentials, I sit down with Derek Slager, Co-Founder and CTO of Amperity, to dive deep into the evolution (and limitations) of Customer Data Platforms. Derek shares how Amperity grew out of the frustration that no one had truly solved the “customer 360” problem, and why that challenge still haunts brands today.

“We’ve always been a little out of place in the CDP category. Our obsession is getting

customerdata

Why I’m rebooting the CDP conversation...

The Customer Data Platform (CDP) category was built on a promise, clean, unified data and a single view of the customer. For a while, it looked like it might actually deliver. Then came the vendor land grab, the copycat features, and the acronyms no one could keep straight.

As a longtime CDP consultant, I’ve seen the best and worst of it, on the ground, inside orgs, in meetings where the tech made sense and where it absolutely didn’t.

So I’ve decided to do something about it.

This four-part blog series, The CDP Reboot, dives into how we

Podcast

Is your website privacy compliant? 74% aren’t. Privado's Vaibhav Antil tells all.

Had a great chat with Vaibhav Antil, co-founder of Privado.ai, about the evolving role of privacy in digital marketing—and why it’s no longer just a checkbox. We explored how Privado is helping brands operationalize privacy at the code level, detect silen

Is your website privacy compliant? 74% aren’t. Privado's Vaibhav Antil tells all.

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Had a great chat with Vaibhav Antil, co-founder of Privado.ai, about the evolving role of privacy in digital marketing—and why it’s no longer just a checkbox. We explored how Privado is helping brands operationalize privacy at the code level, detect silent compliance failures, and shift from reactive governance to embedded safeguards. Vaibhav offered a sharp take on the tension between marketing, legal, and engineering—and why privacy is fast becoming a foundational layer for customer trust, not a post-launch fix.

Podcast

Is AI the end of Martech complexity? Dojo AI founders explain

In this episode of Couch Confidentials, I sat down with Duarte Garrido and Antonio Alegria from Dojo AI to talk about one of the biggest problems in marketing today—too many tools, not enough results. With over 15,000 marketing technology solutions on the

Is AI the end of Martech complexity? Dojo AI founders explain

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In this episode of Couch Confidentials, I sat down with Duarte Garrido and Antonio Alegria from Dojo AI to talk about one of the biggest problems in marketing today—too many tools, not enough results. With over 15,000 marketing technology solutions on the market, are we actually making things better, or just making marketing more complicated?

What We Covered in This Episode:

Are Martech tools helping marketers—or making them data engineers? Right now, marketing teams spend more time fixing broken tracking,

Podcast

Marketers are ignoring 95% of their customers – Are you one of them? (Feat. Tommy Sowerby)

In this episode of Couch Confidentials, I sit down with Tommy Sowerby to challenge everything we think we know about anonymous users in marketing. With 85-95% of website visitors remaining unidentified, are we missing massive opportunities by focusing too

Marketers are ignoring 95% of their customers – Are you one of them? (Feat. Tommy Sowerby)

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In this episode of Couch Confidentials, I sit down with Tommy Sowerby to challenge everything we think we know about anonymous users in marketing. With 85-95% of website visitors remaining unidentified, are we missing massive opportunities by focusing too much on known users?

Tommy, a SaaS marketing expert with experience at Tealium and Relay42, shares his candid take on:

✅ Why anonymous users are an untapped revenue goldmine

✅ How attribution and personalization are evolving in a privacy-first world

✅ The real impact of

Podcast

Marketing Operations isn’t just about tools, it’s about strategy, people & process!

In this episode of Couch Confidentials, I sit down with Odd Morten Sørensen, Marketing Operations Consultant at PlayMOps, to talk about the real challenges of Martech implementation. But before we even got into that, we had an unexpected personal connecti

Marketing Operations isn’t just about tools, it’s about strategy, people & process!

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In this episode of Couch Confidentials, I sit down with Odd Morten Sørensen, Marketing Operations Consultant at PlayMOps, to talk about the real challenges of Martech implementation. But before we even got into that, we had an unexpected personal connection—turns out we had a mutual friend in the Norwegian Navy! I shared a short clip of that moment yesterday, but the full conversation is even better.

What we covered in this episode:

•The SOPP framework: Strategy, Organization, People, Process

• Why

Martech Therapy

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