Treasure Data didn’t start as a CDP—we evolved into one. And that makes a huge difference.
Had an incredibly insightful conversation with Kazuki Ohta, the co-founder and CEO of Treasure Data, about the evolving CDP landscape, the ambitious Trade-up Program, and even some surprising macroeconomic insights into Japan’s workforce and AI. Kazuki’s
Let's talk about the outcome economy! My chat with Alistair Croll & Sean Power
In this conversation, Alistair Croll and Sean Power discuss the challenges and changes in the publishing industry, particularly focusing on the disconnect between authors and their audiences. They explore the financial implications of traditional publishi
CDP Chaos: Are businesses optimizing or abandoning their investments? A chat with Mike Ferguson
Had the pleasure of sitting down with Mike Ferguson from Redpoint Global for a relaxed but insightful conversation on Couch Confidentials. We dove into the three R’s of customer experience—Recognition, Relevance, and Right Time—and how they shape the way
Timo Dechau on why analytics tracking is a design problem, not a technical one
In this conversation, Matthew Niederberger and Timo discuss the complexities of data analytics, emphasizing the importance of creating effective tracking plans and analytics setups. They explore the evolution of data collection strategies, the significanc
Hightouch's AI Decisioning, what will this mean for marketers? A chat with Tejas Manohar
In this episode of Couch Confidentials, host Matthew Niederberger interviews Tejas Manohar, co-founder of Hightouch. They discuss the evolution of customer data platforms (CDPs) and the innovative AI Decisioning product. Tejas shares insights on the need
A chat with Keanu Taylor, from The Martech weekly subscriber to Global Head of Research
In this engaging conversation, Keanu Taylor, the global head of research at The Martech Weekly, discusses his journey into the world of marketing technology, the evolving landscape of customer data platforms (CDPs), and the importance of establishing stan
The fight for privacy: Big Tech, GDPR, and zero-party data | A conversation with Stéphane Hamel
It’s not every day you get to sit down with someone whose career has left a definitive mark on the Martech and analytics landscapes. In the latest episode of Couch Confidentials, brought to you by Martech Therapy, I had the privilege of reconnecting with
Are we still comparing composable CDPs to “packaged” CDPs ?
🔗 Originally posted on LinkedIn on December 19th, 2024
The CDP market is saturated with debates over composable vs. traditional approaches.
OneTrust and Segment Integration: A Step-by-Step Guide
Manage data distribution to Segment destinations with ease
Introduction
You have come to the right place if you want a
Solving GA4’s Measurement Protocol Session issue in Segment
Better data quality in GA4 using Segment’s GA4 Destination
Introduction
This article will work as a guide to making
