Tiankai Feng on why humanity is the glue that holds federated data teams together
In Episode 4 of Couch Confidentials Powered by Martech Therapy, host Matthew Niederberger welcomes Tiankai Feng, the author of Humanizing Data Strategy. Together, they explore the intersection of data, humanity, and leadership. From responding to criticis
Lytics CEO talk XCDP, real-time user profile data at your fingertips
In this episode, Matthew Niederberger sits down with James McDermott, CEO of Lytics, to dive into the game-changing potential of their new XCDP (Experience Customer Data Platform). From seamless integration with WordPress and Drupal to tackling the comple
Brian Clifton and Gen-Z's awareness of privacy and tracking
In this conversation, Matthew Niederberger interviews Brian Clifton, a prominent figure in the data privacy and analytics field. They discuss Brian's journey from leading Google Analytics in Europe to becoming an advocate for data privacy. The conversatio
Michael Katz discusses his CDP 2.0 manifesto
In this inaugural episode of Martech Therapy, Matthew Niederberger interviews Michael Katz, CEO of mParticle, discussing the evolution and future of Customer Data Platforms (CDPs). They explore the importance of first-party data, the commoditization of CD
Enhancing Customer Segmentation with CDPs: Key Benefits
Using a CDP for Improving Customer Segmentation and Targeting
Introduction
Customer Data Platforms (CDPs) have become indispensable tools for modern
Why Freelance Martech Consultants Should Embrace Specialization
Navigating Specialization in the Martech Ecosystem
Introduction
In today’s world of Marketing Technology (Martech), specialization has become essential for
The Growing Demand for Freelance Data Talent
What Businesses Need to Know
Introduction
In today’s dynamic business landscape, the demand for data-driven decision-making is higher than
