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Posts tagged with ai agents

Agentic AI in Martech: The billion decision problem

Agentic AI in Martech: The billion decision problem

Part 1: Why scale changes everything about AI in Martech

I've been having a strange, recurring thought lately. It started after my conversation with Paul from Aampe, when he mentioned their AI agents handle somewhere between 15 and 200 billion decisions every week.

I love astronomy and the awe-inducing scale of the universe. Nevertheless, that number still amazed me, probably because I couldn't quite wrap my head around it. So I did what any reasonable person would do. I grabbed a calculator and started doing some deeply unnecessary math.

Let's say you're a marketing ops manager making about 50 meaningful decisions per day. Which segment gets the email blast, what

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Agentic AI & the art of letting go

Agentic AI & the art of letting go

When control gets in the way of progress

Paul suggested the idea of doing something different. No intro. No big kickoff. Just two people talking.

That’s how this episode with Paul Meinshausen (CEO at Aampe) started and I’m glad it did. Because I fumbled at the beginning (you can skip ahead in the podcast...).

Feeling like a one-trick pony, I tried to steer the conversation toward my usual topics: CDPs, AI, use cases, and organizational challenges. But it quickly became clear I was trying to force an idea, a vision, onto something I hadn’t fully wrapped my head around yet. Paul helped me take a

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