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Contextual CDPs, is this the next-gen?

Contextual CDPs, is this the next-gen?

Part 1 of 6: What Model Context Protocols mean for the future of Customer Data Platforms.

There’s been a lot of noise lately about context windows, model memory, RAG systems, and how all these emerging AI patterns might play out across industries. And if you’re working in customer data or Martech, you’ve probably felt a mix of curiosity and overwhelm. I know I have.

So let’s slow it down for a moment and approach this from a different angle. I’m not an MCP expert, far from it. This series is more about curiosity than conclusions. It’s a way for me to explore how these ideas could apply to CDPs and

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The CDP Reboot: The Turning Point

The CDP Reboot: The Turning Point

Part 4 of 4: Will CDPs evolve, dissolve, or disappear?

So, here we are. Part 4. If you've made it this far through the CDP Reboot series, you’ve seen the full arc, from promise to stall to disillusionment. And now? Now we look at the turning point.

This isn’t the part where I tell you which platform to buy, or what checkbox to look for on a vendor RFP. If anything, the last three parts should’ve made it clear that’s exactly the wrong mindset.

This is about the future of the category itself. What happens next, and what should happen if we’re honest about the

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The CDP Reboot: The Disillusionment

The CDP Reboot: The Disillusionment

Part 3 of 4: Why the tech wasn’t the problem.

You bought the platform. You connected the data. The vendor promised it would all come together.

But somehow... it didn’t.

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Welcome to Part 3 of the #CDPReboot series. This one’s about the part no one really wants to admit: that the technology mostly worked, but the context around it didn’t. And that’s where things started to fall apart.

This is not an exposé of CDPs. It’s a wake up call to challenge our expectations. Not the kind you can

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“Who's winning the AI agent war in Martech?”

“Who's winning the AI agent war in Martech?”

Michele Nieberding on CDPs, MCPs, and Martech strategy

This one’s been a long time coming. After a few reschedules, I finally had the pleasure of chatting with Michele Nieberding, and we went straight into the deep end of AI agents, the chaos of MCPs, and why marketers need to stop slapping "AI" on triggers and calling it innovation. We covered everything from Salesforce’s latest moves to why Aampe might just be the next unicorn in Martech.

Michele shares how product marketers are finding their way in the new wave of agentic thinking, what companies are getting wrong about AI observability, and her predictions on who’s

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The CDP Reboot: The Stall

The CDP Reboot: The Stall

When every CDP started to look the same 🍎 🍎 🍎

Welcome to Part 2 of the #CDPReboot series. In Part 1, I unpacked the promise that made Customer Data Platforms (CDPs) one of the most hyped Martech innovations of the past decade. This time, I’m digging into what happened when the hype peaked, the market flooded, and suddenly... every CDP looked exactly like the next one.

Let’s just say it wasn’t pretty. But it was predictable. And frankly, we all saw it coming. When a technology trend catches fire and every vendor wants in, you don’t get clarity. You get conformity.

A feature list you’ve

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Is it still safe to trust US cloud tools with your data?

Is it still safe to trust US cloud tools with your data?

Why European businesses are rethinking where their customer data lives.

What happens when your customer data is governed by the wrong jurisdiction?

In this episode of Couch Confidentials, I sit down with , CEO and co-founder of DinMo, a composable CDP vendor headquartered in Paris. With growing political tensions between the US and Europe, and cities like Amsterdam actively moving away from US-hosted platforms, I wanted to understand whether it’s still safe—or smart—for European companies to continue relying on US-based cloud tools.

Oussama offers a candid look at the risks European businesses face when their data leaves the continent, and why composable, locally governed architectures are gaining traction.

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