So, here we are. Part 4. If you've made it this far through the CDP Reboot series, you’ve seen the full arc, from promise to stall to disillusionment. And now? Now we look at the turning point.

This isn’t the part where I tell you which platform to buy, or what checkbox to look for on a vendor RFP. If anything, the last three parts should’ve made it clear that’s exactly the wrong mindset.

This is about the future of the category itself. What happens next, and what should happen if we’re honest about the

You bought the platform. You connected the data. The vendor promised it would all come together.

But somehow... it didn’t.

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Welcome to Part 3 of the #CDPReboot series. This one’s about the part no one really wants to admit: that the technology mostly worked, but the context around it didn’t. And that’s where things started to fall apart.

This is not an exposé of CDPs. It’s a wake up call to challenge our expectations. Not the kind you can