couch confidentials - Martech Therapy

Are we overestimating AI? Or underestimating what's coming?

A Couch Confidentials conversation with Michael Katz about the illusions (and realities) of AI, CDPs, and how to survive the next data wave.

What happens when the tools we think are helping us today aren't ready for the future we’re speeding into?

In this episode of Couch Confidentials, Michael Katz (CEO of mParticle) joins me to talk about where AI is really at, why most CDPs are stuck in the past, and why success in Martech now depends less on the tech itself and more on how you think about it.

We dive into:

Why "People overestimate where we are today and underestimate how fast this stuff progresses."
The two very different paths CDPs are taking (and why one is a race

Behind the scenes of Measurecamp with Kevin Swelsen

How do you keep an event free and community-driven for nearly 10 years?

This week, I sat down with Kevin Swelsen, longtime friend, freelance digital analytics and CDP consultant, and one of the organizers behind Measurecamp Amsterdam. We dive into how the event was born, what makes it work, and why community still matters in a vendor-heavy Martech world.

Kevin shares how a trip to Measurecamp London inspired a decade of volunteering, what it means to remain independent in a field full of tech stacks and sales pitches, and yes, he confirms the existence of the mythical Measurecamp socks.

Subscribe to tune into future episodes of Couch Confidentials 👇🏻

How to avoid data chaos, one sunny walk at a time

Stefania Olofsdottir, CEO of Avo, shares her mission to stop bad data at the source in a walk and talk that proves you don’t need a desk to get deep about analytics.

Data chaos doesn’t wait for a boardroom. So we took this Couch Confidentials special episode outside, wandering the streets of Amsterdam with Stefania Olofsdottir during Measurecamp. We talk about the origins of Avo, trusting teams with their own datasets, and how her journey from Iceland to analytics has always centered around making data meaningful before it breaks things downstream.

☀️ Recorded on a sunny stroll.

📍 Measurecamp Amsterdam.

🧠 Powered by Avo’s mission to fix bad data before it breaks your stack.

📄 Download Avo’s whitepaper: https://www.avo.app/resources/data-mesh-for-event-based-data

👥 Connect with us:

Stefania: https://www.linkedin.com/in/

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