demo - Martech Therapy

Can an AI marketing OS really think like a CMO?

Inside my demo with Dojo AI, from Lucky Saint campaigns to zebra striping trends

I sat down with Duarte Garrido and Luke Costly-White to see what DOJO AI calls an “all-in-one AI Marketing Operating System”. Big claims, but then again, these are undoubtedly “big claim” days we are living in, so I wanted to see what that actually looks like in practice.

Luke’s story already makes this demo interesting. Luke began as a DOJO power user, then became an angel investor, and now works at the very company he backed (for those who read my piece on reference calls with angel investors: this one isn’t on the sidelines anymore).

The demo itself

Are MCPs the USB-C of AI? Tealium Thinks So

A conversation with Tealium’s Sav Khetan and BJ Allmon about MCPs, AI integration, and the role of CDPs in a multi-agent world.

In this episode of Diagnosis Demo, I sit down with Sav Khetan and BJ Allmon from Tealium to explore their recent implementation of MCPs (Model Context Protocols). We discuss what MCPs mean for real-time AI integration, how Tealium positions itself as an AI enabler, and why the future might just belong to multi-agent architectures. We also demo a real use case that shows how fast and powerful Tealium's setup really is.

Watch to see:

A working demo using Tealium’s Moments API and MCP integration in a simple chatbot
The difference between MCP and A2A protocols
Why data orchestration, not

Can your data tell a story? Multiplied shows how personalized media really works

A custom media deep dive with Multiplied’s co-founder, personalization that goes beyond first names.

In this special Diagnosis Demo episode, we sit down with Lloyd Hofmeyr, co-founder of Multiplied, to explore what happens when brand storytelling meets hyper-personalized media at scale. Forget the usual "Dear {first_name}" stuff, Lloyd walks us through real campaigns for BMW, financial apps, e-commerce brands, and more, showing how smart data and creative vision can turn abandoned cart emails into moments that actually convert.

We cover:

The difference between generative AI and brand-consistent personalization
Multiplied’s creative-meets-automation approach
Why year-end wrap videos shouldn’t start in December
Examples of transactional moments turned into brand storytelling gold
The case for

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