dojo ai - Martech Therapy

Aampe and DOJO AI show why AI-native marketing starts with people, not tools

AI-native marketing won’t fix marketing’s problems, but it might fix how teams work. From Aampe’s change management approach to DOJO AI’s human-in-the-loop philosophy, the real transformation starts inside the organization, not the model.

As I stated on LinkedIn last week, it was a wild week of news. Lee Hammond mapped the chaos in a post on LinkedIn after his visit to CDP World, while David Raab imagined the redesign after challenging ChatGPT. And somewhere between the two, I found myself in a demo with Aampe, realizing just how hard it is to think differently.

Towards the end, I stopped Aampe’s Amaan Kulatunga and admitted, almost out loud:

I’m still trying to fit this into campaign logic.

I was still thinking like a marketer from 2015. And that, I suspect, is what

Can an AI marketing OS really think like a CMO?

Inside my demo with Dojo AI, from Lucky Saint campaigns to zebra striping trends

I sat down with Duarte Garrido and Luke Costly-White to see what DOJO AI calls an “all-in-one AI Marketing Operating System”. Big claims, but then again, these are undoubtedly “big claim” days we are living in, so I wanted to see what that actually looks like in practice.

Luke’s story already makes this demo interesting. Luke began as a DOJO power user, then became an angel investor, and now works at the very company he backed (for those who read my piece on reference calls with angel investors: this one isn’t on the sidelines anymore).

The demo itself

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