gartner

15
Sep
The CDP RFP Dating Game

The CDP RFP Dating Game

How agencies, vendors, analysts, and executives hide behind the smiles
8 min read
08
Sep
When the customers speak, even Gartner listens

When the customers speak, even Gartner listens

Hightouch’s Strong Performer nod shows how Voice of the Customer reshapes the CDP debate
3 min read
19
Aug
Beyond the Gartner Magic Quadrant

Beyond the Gartner Magic Quadrant

Rethinking the Quadrant / Part 3: What buyers really trust now
3 min read
13
Aug
The real battle for CDP relevance

The real battle for CDP relevance

Rethinking the Quadrant / Part 2: When definitions stop matching reality
4 min read