humans of martech - Martech Therapy

Why we keep solving human problems with robot solutions

The Martech industry keeps solving human problems with robot solutions. While vendors launch AI agents and blame data quality, the real issue is organizational dysfunction. Why architecture, not technology, determines if marketing teams succeed or fail.

Ok, I need to get this off my chest. This week in Martech feels like watching an episode of the Twilight Zone. Treasure Data launches their AI Marketing Cloud. Hightouch teases new Agents feature. Tealium rolls out their Behavioral Insight Agent. Meanwhile, McKinsey drops a report essentially saying "your technology is writing checks your operating model can't cash", and Hightouch's "Has Martech failed marketers" report includes data showing that marketers think their tools are broken.

Now take a sip of your coffee before I reveal the plot twist. Ready? Everyone's basically saying the same thing without saying it ->

Humans, not tools - A Martech podcast about the real stuff

Phil Gamache on podcasting as therapy, measuring what matters, and why being opinionated at 4am might just land you a guest slot.

Phil Gamache said, “I ask questions like an analyst, but I listen like an operator.” And that’s exactly why I invited him onto Couch Confidentials, for quotes like that. At the end of the day we are all trying to achieve the same.

He doesn’t just host Humans of Martech, he’s built a platform that holds up a mirror to the way we actually work. The late-night migrations. The marketing ops arguments. The tools that break quietly while no one’s watching. His podcast is not about frameworks or vendor checklists, it’s about people trying to

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