06
Oct
Ten reasons to bring in outside expertise for your CDP RFP
...and why your team will thank you.
4 min read
marketing technology
02
Oct
Can an AI marketing OS really think like a CMO?
Inside my demo with Dojo AI, from Lucky Saint campaigns to zebra striping trends
2 min read
30
Sep
From particle physics to privacy-first analytics
Mitzu's István Mészáros explains why the future of Martech runs on composable data
1 min read
29
Sep
Why skipping the RFP isn’t always an option and how to avoid the biggest traps
Four practical steps that help teams protect themselves when the process can’t be avoided
6 min read
22
Sep
The reference call that changed everything
A reminder, based on a true story, that even when teams do their homework, the CDP market still stacks the deck, and what to do about it.
5 min read
17
Sep
Martech World Forum, London, looking back
AI was everyone's "mot du jour" but it's losing ground to calls for stronger foundations and more collaboration
5 min read
15
Sep
The CDP RFP Dating Game
How agencies, vendors, analysts, and executives hide behind the smiles
8 min read
05
Sep
From economics to Martech: Ana Mourão on wins, governance, and positivity
Small wins, strong processes, and the human side of Martech
1 min read
01
Sep
The real Martech ROI equation
Revenue minus stack costs does not equal a return on investment, so what does?
7 min read
29
Aug
From psychology to Spryker: Guido Jansen on community, automation, and AI in B2B
Spryker’s Global Business & Technology Evangelist, Guido Jansen, discusses community, vibe coding, and the reality of AI in the enterprise.
1 min read