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Posts tagged with marketing technology

Is it still safe to trust US cloud tools with your data?

Is it still safe to trust US cloud tools with your data?

Why European businesses are rethinking where their customer data lives.

What happens when your customer data is governed by the wrong jurisdiction?

In this episode of Couch Confidentials, I sit down with , CEO and co-founder of DinMo, a composable CDP vendor headquartered in Paris. With growing political tensions between the US and Europe, and cities like Amsterdam actively moving away from US-hosted platforms, I wanted to understand whether it’s still safe—or smart—for European companies to continue relying on US-based cloud tools.

Oussama offers a candid look at the risks European businesses face when their data leaves the continent, and why composable, locally governed architectures are gaining traction.

Is it still safe to trust US cloud tools with your data? Read More

The CDP Reboot: The Promise

The CDP Reboot: The Promise

Part 1 of 4: Exploring the original promise of CDPs.

This is Part 1 of my four-part #CDPReboot series, where I take a critical look at the evolution, saturation, and potential rebirth of the Customer Data Platform (CDP) category.

In this article, I explore the promise that launched the CDP category: what it was supposed to solve, why it caught fire so quickly, and how that same momentum led us into murkier territory. It all started with good intentions, a mess of Martech tools, and a lot of scattered data pipelines.


The Context: Data fragmentation was killing marketing

So, in the early 2010s, I watched marketing departments struggle with a

The CDP Reboot: The Promise Read More

Has the CDP category failed? Amperity’s CTO Derek Slager weighs in.

Has the CDP category failed? Amperity’s CTO Derek Slager weighs in.

Why no one had a customer 360 and why CDPs still haven’t truly delivered.

Nine years ago, nobody had a unified customer view, yet every consumer brand wanted one. So why was it so hard to build?

In this episode of Martech Therapy's podcast Couch Confidentials, I sit down with Derek Slager, Co-Founder and CTO of Amperity, to dive deep into the evolution (and limitations) of Customer Data Platforms. Derek shares how Amperity grew out of the frustration that no one had truly solved the “customer 360” problem, and why that challenge still haunts brands today.

“We’ve always been a little out of place in the CDP category. Our obsession is getting

Has the CDP category failed? Amperity’s CTO Derek Slager weighs in. Read More