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marketing technology

25
Jun
Humans, not tools - A Martech podcast about the real stuff

Humans, not tools - A Martech podcast about the real stuff

Phil Gamache on podcasting as therapy, measuring what matters, and why being opinionated at 4am might just land you a guest slot.
1 min read
18
Jun
Shopify isn’t enough

Shopify isn’t enough

…and deep down, you already know that.
4 min read
17
Jun
Agentic AI in Martech: When agents disagree

Agentic AI in Martech: When agents disagree

Part 3: The inevitable conflicts in multi-agent systems
5 min read
13
Jun
The evolution of Omni-Man

The evolution of Omni-Man

From debugging eVars to preaching composable gospel -> Adam Greco's 25-year journey through martech's identity crisis
1 min read
10
Jun
Agentic AI in Martech: From complicated to complex

Agentic AI in Martech: From complicated to complex

Part 2: What happens when your Martech stack becomes a rainforest?
6 min read
05
Jun
Data is boring. And by extension, CDPs are kind of boring too

Data is boring. And by extension, CDPs are kind of boring too

A candid conversation with CDP Institute founder David Raab on AI delusions, data denial, and the awkward art of explaining Martech to your in-laws
1 min read
03
Jun
Agentic AI in Martech: The billion decision problem

Agentic AI in Martech: The billion decision problem

Part 1: Why scale changes everything about AI in Martech
6 min read
29
May
Contextual CDPs: Contextual Fluency

Contextual CDPs: Contextual Fluency

Part 6 of 6: Being contextual is also about competence.
4 min read
28
May
The trophy analyst, the hippo CMO, and the myth of “just one more tool”

The trophy analyst, the hippo CMO, and the myth of “just one more tool”

But Steen tells it like it is... It’s not the tool. It’s us.
1 min read
25
May
Letting go of control

Letting go of control

What agentic AI can teach Martech about trust, autonomy, and actual intelligence
4 min read