Martech Stack Builder - Martech Therapy

Martech Stack Builder, another step closer.

Two months ago, I started building the Martech Stack Builder to help companies and agencies visualize their marketing technology, but also improve cross-departmental collaboration. Here are some notes from the v0.10 update.

Here is a quick update on my Martech Stack Builder project. Over the last week, I have made some big improvements. Let me break them down for you.

What is the Martech Stack Builder?

Maybe I am getting too far ahead of myself, so here is a TL;DR.

Two months ago, I started building a Martech Stack Builder that helps you visualize and present your company's, or your client's, marketing technology stack. A "Miro for Marketing", I guess. The Martech Stack Builder lets you drag 'nodes' onto your canvas and build relationships between them. Additional consideration specific to marketing

Why you haven’t heard from me lately, and why Martech Stack Builder v0.9 needs you

I’ve been quieter than usual lately. No podcasts, fewer articles. Not because I ran out of things to say, but because I was head-down building something that refused to stay small. Stack Builder v0.9 is the first moment where it makes sense to invite others in, before calling anything finished.

I’ve been quieter than usual lately.

No podcasts. No long articles. No hot takes. That wasn’t a content strategy. It was a side effect of being completely head-down building something that refused to stay small.

Alongside my client work, I’ve been spending most of my free headspace on Martech Stack Builder. What started as a lightweight visual tool quickly turned into something heavier, more opinionated, and frankly more demanding than I expected. Writing about it too early felt wrong. The product itself wasn’t stable enough yet, and I didn’t want to narrate something that was

Posts tagged with Martech Stack Builder

What is the Martech Stack Builder?