I’ve been quieter than usual lately.

No podcasts. No long articles. No hot takes. That wasn’t a content strategy. It was a side effect of being completely head-down building something that refused to stay small.

Alongside my client work, I’ve been spending most of my free headspace on Martech Stack Builder. What started as a lightweight visual tool quickly turned into something heavier, more opinionated, and frankly more demanding than I expected. Writing about it too early felt wrong. The product itself wasn’t stable enough yet, and I didn’t want to narrate something that was