martech - Martech Therapy (Page 10)

Are we overestimating AI? Or underestimating what's coming?

A Couch Confidentials conversation with Michael Katz about the illusions (and realities) of AI, CDPs, and how to survive the next data wave.

What happens when the tools we think are helping us today aren't ready for the future we’re speeding into?

In this episode of Couch Confidentials, Michael Katz (CEO of mParticle) joins me to talk about where AI is really at, why most CDPs are stuck in the past, and why success in Martech now depends less on the tech itself and more on how you think about it.

We dive into:

Why "People overestimate where we are today and underestimate how fast this stuff progresses."
The two very different paths CDPs are taking (and why one is a race

Contextual CDP, let me explain why...

A personal message on my motivations for writing the series.

I’ve just kicked off a new blog series on something I’ve been thinking about a lot lately: how customer data platforms could work if they were built around context, not just profiles.

This short video (<4 minutes) is a personal reflection on what led me to write the series, what I’m exploring, and how memory, inference, and nuance might change the way we think about CDPs.

Curious what you think. Watch the video, then let me know what questions it raises for you.

Contextual CDPs, is this the next-gen?

Part 1 of 6: What Model Context Protocols mean for the future of Customer Data Platforms.

There’s been a lot of noise lately about context windows, model memory, RAG systems, and how all these emerging AI patterns might play out across industries. And if you’re working in customer data or Martech, you’ve probably felt a mix of curiosity and overwhelm. I know I have.

So let’s slow it down for a moment and approach this from a different angle. I’m not an MCP expert, far from it. This series is more about curiosity than conclusions. It’s a way for me to explore how these ideas could apply to CDPs and

Behind the scenes of Measurecamp with Kevin Swelsen

How do you keep an event free and community-driven for nearly 10 years?

This week, I sat down with Kevin Swelsen, longtime friend, freelance digital analytics and CDP consultant, and one of the organizers behind Measurecamp Amsterdam. We dive into how the event was born, what makes it work, and why community still matters in a vendor-heavy Martech world.

Kevin shares how a trip to Measurecamp London inspired a decade of volunteering, what it means to remain independent in a field full of tech stacks and sales pitches, and yes, he confirms the existence of the mythical Measurecamp socks.

Subscribe to tune into future episodes of Couch Confidentials 👇🏻

The CDP Reboot: The Turning Point

Part 4 of 4: Will CDPs evolve, dissolve, or disappear?

So, here we are. Part 4. If you've made it this far through the CDP Reboot series, you’ve seen the full arc, from promise to stall to disillusionment. And now? Now we look at the turning point.

This isn’t the part where I tell you which platform to buy, or what checkbox to look for on a vendor RFP. If anything, the last three parts should’ve made it clear that’s exactly the wrong mindset.

This is about the future of the category itself. What happens next, and what should happen if we’re honest about the

The CDP Reboot: The Disillusionment

Part 3 of 4: Why the tech wasn’t the problem.

You bought the platform. You connected the data. The vendor promised it would all come together.

But somehow... it didn’t.

Thanks for reading Martech Therapy! Subscribe for free to receive new posts and support my work.

Welcome to Part 3 of the #CDPReboot series. This one’s about the part no one really wants to admit: that the technology mostly worked, but the context around it didn’t. And that’s where things started to fall apart.

This is not an exposé of CDPs. It’s a wake up call to challenge our expectations. Not the kind you can

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