martech - Martech Therapy (Page 3)

From psychology to Spryker: Guido Jansen on community, automation, and AI in B2B

Spryker’s Global Business & Technology Evangelist, Guido Jansen, discusses community, vibe coding, and the reality of AI in the enterprise.

In this episode of Couch Confidentials, I sit down with Guido Jansen, Spryker’s Global Business & Technology Evangelist, and someone with one of the longest job titles I’ve ever introduced on the podcast. Guido’s path is unusual: a background in applied cognitive psychology, years building the Magento community, and now leading community and customer success efforts at Spryker.

We discuss what it means to build ecosystems that last and how feedback loops from hackathons and developer meetups inform Spryker’s product direction. Guido also shares his experiments with n8n, vibe coding, and MCP integrations, as well as

Before you deploy your CDP, train your crew

From naval drills to Martech deployments, why practice still makes the difference

I’ve said this before, but it bears repeating → CDP projects don’t just test your tech stack, they test your team. And most of the time, that test happens in real time, under pressure, with stakes that no one thought to rehearse.

After I published the piece on CDPs as a kind of digital transformation stress test, the comments and direct messages lit up with something that felt oddly familiar. People weren’t just reacting to the tech insights; the internet is filled to the brim with those. They were describing moments of confusion, panic, last-minute scrambles, and hard

MAP, CEP, or CDP? Klaviyo’s James Fang on where marketing automation is headed

A conversation about consolidation, AI, and why labels like CEP or MAP might miss the bigger picture.

Season 2 of Couch Confidentials opens with James Fang, Director of Product Marketing at Klaviyo and former VP at mParticle. We get into the weeds of Martech terminology, such as CEP, MAP, CDP, and whether those labels still mean anything when platforms are converging. James shares why Klaviyo positions itself as a B2C CRM built on a shared data platform, and how that ties into the wider trend of commoditized CDP features.

We also discuss the consolidation wave I’ve written about in the CDP Reboot and Multi-CDPs series, with James pointing to real-world cases where companies are questioning the

Beyond the Gartner Magic Quadrant

Rethinking the Quadrant / Part 3: What buyers really trust now

The Gartner Magic Quadrant has been a familiar reference point for most of my career, and if you are reading this, your career, too. It condenses months of evaluation into a neat two-axis diagram where vendors are split into sections labeled Leaders, Visionaries, Challengers, and Niche Players. It’s comforting in its simplicity, and funnily enough, complimentary wherever you find yourself on it. But as I’ve learned from working both inside companies and as a consultant, that neatness is part of the problem.

As we have seen, excluding some cultures, real buying decisions rarely happen in a vacuum. They’

Hotel 626 was “fun” until the phone rang

How far marketers went before privacy caught up... back in 2008!

A couple of weeks ago, I was sitting on the couch with my son, letting Youtube autoplay its way into the stranger corners of the internet, when we landed on a video from the channel Visual Venture. It was a video titled “Kids Games Too Disturbing For Kids” which included a piece on a sinister game from 2008 called Hotel 626.

He laughed at the grainy graphics and theatrical jump scares. Don’t judge him, he was born in 2013 and never experienced graphics like we did. I sat there thinking, this was the kind of lead magnet marketers could

The real battle for CDP relevance

Rethinking the Quadrant / Part 2: When definitions stop matching reality

If you follow the CDP Institute’s definition, there are four non-negotiable traits for a platform to be considered a Customer Data Platform. But there’s a huge problem. Those traits are no longer exclusive to CDPs. Customer Engagement Platforms like Braze, Bloomreach, Customer.io, Klaviyo, and ZEPIC, or composable vendors like Hightouch, are ticking the same boxes. Some were never meant to be in the CDP category, yet they’re already competing for the same budget lines.

It’s too late to say that it is purely theoretical. We have already crossed that bridge. It’s what I see

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