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mcp

15
May
Are MCPs the USB-C of AI? Tealium Thinks So

Are MCPs the USB-C of AI? Tealium Thinks So

A conversation with Tealium’s Sav Khetan and BJ Allmon about MCPs, AI integration, and the role of CDPs in a multi-agent world.
1 min read
30
Apr
Contextual CDPs: Memory, not identity, is what makes context work

Contextual CDPs: Memory, not identity, is what makes context work

Part 2 of 6: How model context protocols could replace the brittle logic of user tracking.
3 min read
23
Apr
Contextual CDPs, is this the next-gen?

Contextual CDPs, is this the next-gen?

Part 1 of 6: What Model Context Protocols mean for the future of Customer Data Platforms.
5 min read
15
Apr
“Who's winning the AI agent war in Martech?”

“Who's winning the AI agent war in Martech?”

Michele Nieberding on CDPs, MCPs, and Martech strategy
1 min read