06
Oct
Ten reasons to bring in outside expertise for your CDP RFP
...and why your team will thank you.
4 min read
Newsletter
29
Sep
Why skipping the RFP isn’t always an option and how to avoid the biggest traps
Four practical steps that help teams protect themselves when the process can’t be avoided
6 min read
22
Sep
The reference call that changed everything
A reminder, based on a true story, that even when teams do their homework, the CDP market still stacks the deck, and what to do about it.
5 min read
17
Sep
Martech World Forum, London, looking back
AI was everyone's "mot du jour" but it's losing ground to calls for stronger foundations and more collaboration
5 min read
15
Sep
The CDP RFP Dating Game
How agencies, vendors, analysts, and executives hide behind the smiles
8 min read
08
Sep
When the customers speak, even Gartner listens
Hightouch’s Strong Performer nod shows how Voice of the Customer reshapes the CDP debate
3 min read
01
Sep
The real Martech ROI equation
Revenue minus stack costs does not equal a return on investment, so what does?
7 min read
25
Aug
Before you deploy your CDP, train your crew
From naval drills to Martech deployments, why practice still makes the difference
6 min read
19
Aug
Beyond the Gartner Magic Quadrant
Rethinking the Quadrant / Part 3: What buyers really trust now
3 min read
15
Aug
Hotel 626 was “fun” until the phone rang
How far marketers went before privacy caught up... back in 2008!
5 min read