13
Aug
The real battle for CDP relevance
Rethinking the Quadrant / Part 2: When definitions stop matching reality
4 min read
Newsletter
07
Aug
Is it all a magical illusion?
Rethinking the Quadrant / Part 1: Why the Magic Quadrant no longer reflects CDP reality
9 min read
05
Aug
What are we even buying?
Multi CDP Part 4: The CDP category reckoning is nigh
3 min read
31
Jul
Your CDP is more than just a platform
Why CDP projects unravel and what they reveal about your real digital transformation readiness
4 min read
29
Jul
Who’s actually in charge?
Multi CDP Part 3: When every team owns a piece, but no one owns the whole
4 min read
25
Jul
Same stack, different worlds
Multi CDP Part 2: Why Multi-CDP setups reflect team reality and not just tech debt
4 min read
21
Jul
What do PUBG Mobile and Martech consulting have in common?
Experience brings efficiency when time is critical, and expectations are high.
3 min read
17
Jul
Is the CDP binary broken?
Multi CDP Part 1: Why Dual Zone thinking matters now, more than ever.
3 min read
14
Jul
Everyone wants clean data, no one wants to take out the trash
Why, in my opinion, “actionable data ownership” should be the most radical thing in Martech right now!
4 min read
11
Jul
Agentic AI in Martech: The Handoff
Part 6: Practical experiments for teams ready to delegate
5 min read