Newsletter

09
Jul
Survey Announcement: How Martech gets done in 2025

Survey Announcement: How Martech gets done in 2025

Who actually delivers Martech today? And is anyone happy with how it’s going?
1 min read
07
Jul
Don’t let your CDP become the Fall Guy

Don’t let your CDP become the Fall Guy

Five things you can do right now to make your data work harder.
4 min read
01
Jul
Agentic AI in Martech: Trust without understanding

Agentic AI in Martech: Trust without understanding

Part 5: How to govern systems you can’t fully comprehend.
5 min read
30
Jun
What if there isn’t a method?

What if there isn’t a method?

Why I hesitate to give Martech advice I wouldn’t take myself
3 min read
27
Jun
Agentic AI in Martech: The new org chart

Agentic AI in Martech: The new org chart

Part 4: Roles that emerge when AI handles execution
5 min read
22
Jun
This is me. Who are you?

This is me. Who are you?

On grief, connection, cosplay, and finding a home in unexpected places.
6 min read
18
Jun
Shopify isn’t enough

Shopify isn’t enough

…and deep down, you already know that.
4 min read
17
Jun
Agentic AI in Martech: When agents disagree

Agentic AI in Martech: When agents disagree

Part 3: The inevitable conflicts in multi-agent systems
5 min read
10
Jun
Agentic AI in Martech: From complicated to complex

Agentic AI in Martech: From complicated to complex

Part 2: What happens when your Martech stack becomes a rainforest?
6 min read
03
Jun
Agentic AI in Martech: The billion decision problem

Agentic AI in Martech: The billion decision problem

Part 1: Why scale changes everything about AI in Martech
6 min read