29
May
Contextual CDPs: Contextual Fluency
Part 6 of 6: Being contextual is also about competence.
4 min read
Newsletter
25
May
Letting go of control
What agentic AI can teach Martech about trust, autonomy, and actual intelligence
4 min read
22
May
Contextual CDPs: Composable, not chaotic
Part 5 of 6: Contextual CDPs need lightweight structure, not heavyweight rebuilds
4 min read
19
May
If the warehouse can think, what’s left for the CDP?
A critical reflection on Databricks, data gravity, and what comes next.
3 min read
13
May
Contextual CDPs: Building the bridge
Part 4 of 6: What connects today's CDPs to tomorrow’s agent-driven context
4 min read
08
May
Contextual CDPs: Trust as a feature
Part 3 of 6: Why identity graphs can’t create relationships, and how context might.
5 min read
30
Apr
Contextual CDPs: Memory, not identity, is what makes context work
Part 2 of 6: How model context protocols could replace the brittle logic of user tracking.
3 min read
23
Apr
Contextual CDPs, is this the next-gen?
Part 1 of 6: What Model Context Protocols mean for the future of Customer Data Platforms.
5 min read
21
Apr
The CDP Reboot: The Turning Point
Part 4 of 4: Will CDPs evolve, dissolve, or disappear?
4 min read
16
Apr
The CDP Reboot: The Disillusionment
Part 3 of 4: Why the tech wasn’t the problem.
5 min read