organization - Martech Therapy

Aampe and DOJO AI show why AI-native marketing starts with people, not tools

AI-native marketing won’t fix marketing’s problems, but it might fix how teams work. From Aampe’s change management approach to DOJO AI’s human-in-the-loop philosophy, the real transformation starts inside the organization, not the model.

As I stated on LinkedIn last week, it was a wild week of news. Lee Hammond mapped the chaos in a post on LinkedIn after his visit to CDP World, while David Raab imagined the redesign after challenging ChatGPT. And somewhere between the two, I found myself in a demo with Aampe, realizing just how hard it is to think differently.

Towards the end, I stopped Aampe’s Amaan Kulatunga and admitted, almost out loud:

I’m still trying to fit this into campaign logic.

I was still thinking like a marketer from 2015. And that, I suspect, is what

The trophy analyst, the hippo CMO, and the myth of “just one more tool”

But Steen tells it like it is... It’s not the tool. It’s us.

Some conversations catch you off guard in the best possible way. This one with Steen did exactly that.

We were meant to talk about analytics, why it still doesn’t deliver on its promise, despite all the new tools and fancy dashboards. And we did. But what surprised me was how personal it got. Not emotional, but honest in a way that made me uncomfortable in a good way. The kind of uncomfortable that makes you realize how often we’re just going through the motions, pretending things are working because admitting otherwise might mean admitting we don’t really

Posts tagged with organization