Podcast - Martech Therapy (Page 2)

From economics to Martech: Ana Mourão on wins, governance, and positivity

Small wins, strong processes, and the human side of Martech

I had such a pleasant conversation with Ana Mourão on Couch Confidentials. She has this rare combination of sharp Martech expertise and an optimistic outlook, even when talking about the messy side of digital transformation.

What struck me most was how Ana sees Martech not just as a stack of tools, but as a system of people and processes where small wins can make a huge difference. From building 7 million profiles globally to navigating the “Groundhog Day” of transformation projects, she’s found ways to stay positive and drive impact.

Thanks again, Ana, for sharing your experience and your

From psychology to Spryker: Guido Jansen on community, automation, and AI in B2B

Spryker’s Global Business & Technology Evangelist, Guido Jansen, discusses community, vibe coding, and the reality of AI in the enterprise.

In this episode of Couch Confidentials, I sit down with Guido Jansen, Spryker’s Global Business & Technology Evangelist, and someone with one of the longest job titles I’ve ever introduced on the podcast. Guido’s path is unusual: a background in applied cognitive psychology, years building the Magento community, and now leading community and customer success efforts at Spryker.

We discuss what it means to build ecosystems that last and how feedback loops from hackathons and developer meetups inform Spryker’s product direction. Guido also shares his experiments with n8n, vibe coding, and MCP integrations, as well as

MAP, CEP, or CDP? Klaviyo’s James Fang on where marketing automation is headed

A conversation about consolidation, AI, and why labels like CEP or MAP might miss the bigger picture.

Season 2 of Couch Confidentials opens with James Fang, Director of Product Marketing at Klaviyo and former VP at mParticle. We get into the weeds of Martech terminology, such as CEP, MAP, CDP, and whether those labels still mean anything when platforms are converging. James shares why Klaviyo positions itself as a B2C CRM built on a shared data platform, and how that ties into the wider trend of commoditized CDP features.

We also discuss the consolidation wave I’ve written about in the CDP Reboot and Multi-CDPs series, with James pointing to real-world cases where companies are questioning the

Can identity resolution work without AI? Steven Renwick from Tilores explains

Tilores’ CEO explains why rules still rule, and how GenAI plays a supporting role in identity resolution, not the starring one.

There’s a lot of noise around AI and identity right now.

Hightouch just launched Adaptive Identity Resolution, Meiro is leaning hard into real-time CDP-native matching, and Amperity continues to push its probabilistic + deterministic blend for enterprise brands. But when someone asked me whether GenAI could solve identity resolution, I went straight to someone who’s seen the inside of the problem: Steven Renwick, co-founder and CEO of Tilores.

Steven and his team aren’t building another black box, they’re focused on traceability, reversibility, and real-time performance for messy, high-volume data. In this episode, we dig into what that

Humans, not tools - A Martech podcast about the real stuff

Phil Gamache on podcasting as therapy, measuring what matters, and why being opinionated at 4am might just land you a guest slot.

Phil Gamache said, “I ask questions like an analyst, but I listen like an operator.” And that’s exactly why I invited him onto Couch Confidentials, for quotes like that. At the end of the day we are all trying to achieve the same.

He doesn’t just host Humans of Martech, he’s built a platform that holds up a mirror to the way we actually work. The late-night migrations. The marketing ops arguments. The tools that break quietly while no one’s watching. His podcast is not about frameworks or vendor checklists, it’s about people trying to

The evolution of Omni-Man

From debugging eVars to preaching composable gospel -> Adam Greco's 25-year journey through martech's identity crisis

I finally sat down with Adam Greco for what turned into one of those conversations that explains how we got to this beautiful disaster we call modern martech.

Adam earned the nickname "Omni-Man" back when he was basically Adobe Analytics incarnate, the guy who could fix your broken implementations and somehow make eVars seem less like a cruel joke played on marketers by bored engineers. For years, he was the poster child for mastering one platform completely.

Which makes his current crusade for composable CDPs either beautifully ironic or perfectly logical, depending on whether you've had your coffee yet.

His

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