Podcast - Martech Therapy (Page 3)

Humans, not tools - A Martech podcast about the real stuff

Phil Gamache on podcasting as therapy, measuring what matters, and why being opinionated at 4am might just land you a guest slot.

Phil Gamache said, “I ask questions like an analyst, but I listen like an operator.” And that’s exactly why I invited him onto Couch Confidentials, for quotes like that. At the end of the day we are all trying to achieve the same.

He doesn’t just host Humans of Martech, he’s built a platform that holds up a mirror to the way we actually work. The late-night migrations. The marketing ops arguments. The tools that break quietly while no one’s watching. His podcast is not about frameworks or vendor checklists, it’s about people trying to

The evolution of Omni-Man

From debugging eVars to preaching composable gospel -> Adam Greco's 25-year journey through martech's identity crisis

I finally sat down with Adam Greco for what turned into one of those conversations that explains how we got to this beautiful disaster we call modern martech.

Adam earned the nickname "Omni-Man" back when he was basically Adobe Analytics incarnate, the guy who could fix your broken implementations and somehow make eVars seem less like a cruel joke played on marketers by bored engineers. For years, he was the poster child for mastering one platform completely.

Which makes his current crusade for composable CDPs either beautifully ironic or perfectly logical, depending on whether you've had your coffee yet.

His

Data is boring. And by extension, CDPs are kind of boring too

A candid conversation with CDP Institute founder David Raab on AI delusions, data denial, and the awkward art of explaining Martech to your in-laws

CDP Institute’s David Raab coined the term Customer Data Platform, which makes him either the godfather of modern Martech or the guy responsible for every PowerPoint slide with a data unification triangle on it. Possibly both.

In this episode of Couch Confidentials, we talk about the slow death of CDP hype, why AI is just a mirror for your data mess, and why companies keep renaming “data plumbing” as “activation” in hopes it’ll feel more important.

We also cover how vendors are racing to bolt AI onto every surface like it’s a startup-themed version of Iron Man,

The trophy analyst, the hippo CMO, and the myth of “just one more tool”

But Steen tells it like it is... It’s not the tool. It’s us.

Some conversations catch you off guard in the best possible way. This one with Steen did exactly that.

We were meant to talk about analytics, why it still doesn’t deliver on its promise, despite all the new tools and fancy dashboards. And we did. But what surprised me was how personal it got. Not emotional, but honest in a way that made me uncomfortable in a good way. The kind of uncomfortable that makes you realize how often we’re just going through the motions, pretending things are working because admitting otherwise might mean admitting we don’t really

Agentic AI & the art of letting go

When control gets in the way of progress

Paul suggested the idea of doing something different. No intro. No big kickoff. Just two people talking.

That’s how this episode with Paul Meinshausen (CEO at Aampe) started and I’m glad it did. Because I fumbled at the beginning (you can skip ahead in the podcast...).

Feeling like a one-trick pony, I tried to steer the conversation toward my usual topics: CDPs, AI, use cases, and organizational challenges. But it quickly became clear I was trying to force an idea, a vision, onto something I hadn’t fully wrapped my head around yet. Paul helped me take a

Are MCPs the USB-C of AI? Tealium Thinks So

A conversation with Tealium’s Sav Khetan and BJ Allmon about MCPs, AI integration, and the role of CDPs in a multi-agent world.

In this episode of Diagnosis Demo, I sit down with Sav Khetan and BJ Allmon from Tealium to explore their recent implementation of MCPs (Model Context Protocols). We discuss what MCPs mean for real-time AI integration, how Tealium positions itself as an AI enabler, and why the future might just belong to multi-agent architectures. We also demo a real use case that shows how fast and powerful Tealium's setup really is.

Watch to see:

A working demo using Tealium’s Moments API and MCP integration in a simple chatbot
The difference between MCP and A2A protocols
Why data orchestration, not

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