Timo Dechau on why analytics tracking is a design problem, not a technical one
In this conversation, Matthew Niederberger and Timo discuss the complexities of data analytics, emphasizing the importance of creating effective tracking plans and analytics setups. They explore the evolution of data collection strategies, the significanc
Hightouch's AI Decisioning, what will this mean for marketers? A chat with Tejas Manohar
In this episode of Couch Confidentials, host Matthew Niederberger interviews Tejas Manohar, co-founder of Hightouch. They discuss the evolution of customer data platforms (CDPs) and the innovative AI Decisioning product. Tejas shares insights on the need
A chat with Keanu Taylor, from The Martech weekly subscriber to Global Head of Research
In this engaging conversation, Keanu Taylor, the global head of research at The Martech Weekly, discusses his journey into the world of marketing technology, the evolving landscape of customer data platforms (CDPs), and the importance of establishing stan
The fight for privacy: Big Tech, GDPR, and zero-party data | A conversation with Stéphane Hamel
It’s not every day you get to sit down with someone whose career has left a definitive mark on the Martech and analytics landscapes. In the latest episode of Couch Confidentials, brought to you by Martech Therapy, I had the privilege of reconnecting with
Tiankai Feng on why humanity is the glue that holds federated data teams together
In Episode 4 of Couch Confidentials Powered by Martech Therapy, host Matthew Niederberger welcomes Tiankai Feng, the author of Humanizing Data Strategy. Together, they explore the intersection of data, humanity, and leadership. From responding to criticis
Lytics CEO talk XCDP, real-time user profile data at your fingertips
In this episode, Matthew Niederberger sits down with James McDermott, CEO of Lytics, to dive into the game-changing potential of their new XCDP (Experience Customer Data Platform). From seamless integration with WordPress and Drupal to tackling the comple
Brian Clifton and Gen-Z's awareness of privacy and tracking
In this conversation, Matthew Niederberger interviews Brian Clifton, a prominent figure in the data privacy and analytics field. They discuss Brian's journey from leading Google Analytics in Europe to becoming an advocate for data privacy. The conversatio
Michael Katz discusses his CDP 2.0 manifesto
In this inaugural episode of Martech Therapy, Matthew Niederberger interviews Michael Katz, CEO of mParticle, discussing the evolution and future of Customer Data Platforms (CDPs). They explore the importance of first-party data, the commoditization of CD
