Podcast - Martech Therapy (Page 4)

Can your data tell a story? Multiplied shows how personalized media really works

A custom media deep dive with Multiplied’s co-founder, personalization that goes beyond first names.

In this special Diagnosis Demo episode, we sit down with Lloyd Hofmeyr, co-founder of Multiplied, to explore what happens when brand storytelling meets hyper-personalized media at scale. Forget the usual "Dear {first_name}" stuff, Lloyd walks us through real campaigns for BMW, financial apps, e-commerce brands, and more, showing how smart data and creative vision can turn abandoned cart emails into moments that actually convert.

We cover:

The difference between generative AI and brand-consistent personalization
Multiplied’s creative-meets-automation approach
Why year-end wrap videos shouldn’t start in December
Examples of transactional moments turned into brand storytelling gold
The case for

CDP Reboot: Where are we now?

A candid panel with Dylan Flye and Oussama Ghanmi on the evolution of CDPs, composability, and what comes next.

In this latest installment of the CDP Reboot series, I sat down with Dylan Flye (Simon Data) and Oussama Ghanmi (DinMo) for a brutally honest discussion about the current and future state of Customer Data Platforms.

What started as a debate about the fate of the CDP category quickly turned into something more revealing. We explored why the original promise of CDPs may have overreached, how warehouse-native models and modularity are rewriting the rules, and why AI might not be the silver bullet, but still changes the game.

We didn’t always agree. But we did converge on one thing:

Are we overestimating AI? Or underestimating what's coming?

A Couch Confidentials conversation with Michael Katz about the illusions (and realities) of AI, CDPs, and how to survive the next data wave.

What happens when the tools we think are helping us today aren't ready for the future we’re speeding into?

In this episode of Couch Confidentials, Michael Katz (CEO of mParticle) joins me to talk about where AI is really at, why most CDPs are stuck in the past, and why success in Martech now depends less on the tech itself and more on how you think about it.

We dive into:

Why "People overestimate where we are today and underestimate how fast this stuff progresses."
The two very different paths CDPs are taking (and why one is a race

Contextual CDP, let me explain why...

A personal message on my motivations for writing the series.

I’ve just kicked off a new blog series on something I’ve been thinking about a lot lately: how customer data platforms could work if they were built around context, not just profiles.

This short video (<4 minutes) is a personal reflection on what led me to write the series, what I’m exploring, and how memory, inference, and nuance might change the way we think about CDPs.

Curious what you think. Watch the video, then let me know what questions it raises for you.

Behind the scenes of Measurecamp with Kevin Swelsen

How do you keep an event free and community-driven for nearly 10 years?

This week, I sat down with Kevin Swelsen, longtime friend, freelance digital analytics and CDP consultant, and one of the organizers behind Measurecamp Amsterdam. We dive into how the event was born, what makes it work, and why community still matters in a vendor-heavy Martech world.

Kevin shares how a trip to Measurecamp London inspired a decade of volunteering, what it means to remain independent in a field full of tech stacks and sales pitches, and yes, he confirms the existence of the mythical Measurecamp socks.

Subscribe to tune into future episodes of Couch Confidentials 👇🏻

How to avoid data chaos, one sunny walk at a time

Stefania Olofsdottir, CEO of Avo, shares her mission to stop bad data at the source in a walk and talk that proves you don’t need a desk to get deep about analytics.

Data chaos doesn’t wait for a boardroom. So we took this Couch Confidentials special episode outside, wandering the streets of Amsterdam with Stefania Olofsdottir during Measurecamp. We talk about the origins of Avo, trusting teams with their own datasets, and how her journey from Iceland to analytics has always centered around making data meaningful before it breaks things downstream.

☀️ Recorded on a sunny stroll.

📍 Measurecamp Amsterdam.

🧠 Powered by Avo’s mission to fix bad data before it breaks your stack.

📄 Download Avo’s whitepaper: https://www.avo.app/resources/data-mesh-for-event-based-data

👥 Connect with us:

Stefania: https://www.linkedin.com/in/

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