Hightouch's AI Decisioning, what will this mean for marketers? A chat with Tejas Manohar

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In this episode of Couch Confidentials, host Matthew Niederberger interviews Tejas Manohar, co-founder of Hightouch. They discuss the evolution of customer data platforms (CDPs) and the innovative AI Decisioning product. Tejas shares insights on the need for disruption in the CDP space, the dynamics of founding a tech company, and how AI is transforming marketing strategies. The conversation also touches on the potential of retail media networks and the future direction of Hightouch as a leader in the marketing technology landscape.

Takeaways

A chat with Keanu Taylor, from The Martech weekly subscriber to Global Head of Research

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In this engaging conversation, Keanu Taylor, the global head of research at The Martech Weekly, discusses his journey into the world of marketing technology, the evolving landscape of customer data platforms (CDPs), and the importance of establishing standards within the industry through the Marketing Technology Excellence Center (MTEC). He emphasizes the shift towards composable solutions, the role of AI in enhancing marketing strategies, and offers valuable advice for brands and professionals navigating the martech space.

Takeaways

• Keanu Taylor's unique name is

The fight for privacy: Big Tech, GDPR, and zero-party data | A conversation with Stéphane Hamel

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It’s not every day you get to sit down with someone whose career has left a definitive mark on the Martech and analytics landscapes. In the latest episode of Couch Confidentials, brought to you by Martech Therapy, I had the privilege of reconnecting with Stéphane Hamel, an old friend and a thought leader whose influence spans decades, from crafting the renowned Digital Analytics Maturity Model to becoming an advocate for privacy and ethics.

Stéphane and I go way back, having

Tiankai Feng on why humanity is the glue that holds federated data teams together

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In Episode 4 of Couch Confidentials Powered by Martech Therapy, host Matthew Niederberger welcomes Tiankai Feng, the author of Humanizing Data Strategy. Together, they explore the intersection of data, humanity, and leadership. From responding to criticism as an author to building trust in data teams and balancing technical expertise with emotional intelligence, this episode dives into the philosophy behind humanizing data. Tiankai also shares insights on the future of AI, data convergence, and his unexpected connections between music and data strategy.

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Lytics CEO talk XCDP, real-time user profile data at your fingertips

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In this episode, Matthew Niederberger sits down with James McDermott, CEO of Lytics, to dive into the game-changing potential of their new XCDP (Experience Customer Data Platform). From seamless integration with WordPress and Drupal to tackling the complexities of real-time personalization, discover how XCDP is poised to redefine the Martech landscape. Key topics covered:

1. What sets XCDP apart from traditional CDPs
2. The challenges of real-time data activation and how XCDP addresses them
3. The intersection of user data, content graphs, and scalable personalization
4. Thoughts on data

Brian Clifton and Gen-Z's awareness of privacy and tracking

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In this conversation, Matthew Niederberger interviews Brian Clifton, a prominent figure in the data privacy and analytics field. They discuss Brian's journey from leading Google Analytics in Europe to becoming an advocate for data privacy. The conversation delves into the shift from traditional analytics to enhanced conversions, the importance of user consent, and the challenges posed by GDPR. Brian emphasizes the need for trust between businesses and users, the significance of data quality, and the potential impact of AI on data privacy. They also explore cultural differences