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Posts tagged with thought leadership

Don’t let your CDP become the Fall Guy

Don’t let your CDP become the Fall Guy

Five things you can do right now to make your data work harder.

The CDP market is taking a breather.

I was recently speaking to an industry leader who told me:

“I think the whole CDP space has quietly ground to a halt… We’re seeing no more than 3–5 new opportunities per quarter. Lowest number ever.”

Funding has dried up, unless you are adding the “AI” label to a new feature. Sales cycles have slowed. Implementations are dragging. And the next big thing? It’s not here yet. AI might be “le mot du jour” (French for “word of the day”) of the moment, but it’s not the thing replacing

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Humans, not tools - A Martech podcast about the real stuff

Humans, not tools - A Martech podcast about the real stuff

Phil Gamache on podcasting as therapy, measuring what matters, and why being opinionated at 4am might just land you a guest slot.

Phil Gamache said, “I ask questions like an analyst, but I listen like an operator.” And that’s exactly why I invited him onto Couch Confidentials, for quotes like that. At the end of the day we are all trying to achieve the same.

He doesn’t just host Humans of Martech, he’s built a platform that holds up a mirror to the way we actually work. The late-night migrations. The marketing ops arguments. The tools that break quietly while no one’s watching. His podcast is not about frameworks or vendor checklists, it’s about people trying to

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