vendors - Martech Therapy

Meet the CDP Simulator, the easiest way to finally understand your data stack

The CDP Simulator is a free, interactive way to see how customer data actually moves through traditional, composable, and hybrid stacks. Click, explore, and watch the architecture come alive without needing a single slide.

I’ve lost count of the number of times I’ve tried to explain a CDP diagram that looked like someone spilled spaghetti on a slide. If you’ve ever been in a meeting where five people are discussing “real time” and each one means something completely different, you probably know the feeling.

So instead of drawing yet another arrow-filled diagram, I built something people can actually play with.

CDP Simulator displaying David Chan's inspired Hybrid architecture.

The CDP Simulator is now live. It’s free, and you can get started in about three seconds. No signup, no marketing pop-up

How agencies, vendors, analysts, and executives hide behind the smiles

On paper, a Request for Proposal (RFP) looks like the fairest way to choose a Customer Data Platform, or anything else for that matter. I am sure if my wife had known about RFPs when we met, I would have been on the receiving side of one. Good thing she didn’t. An RFP is an attempt to make sense of vastly complex and different products through structure, neutrality, and vendor A vs vendor B data in neat columns. But if, like myself, you’ve been in this business for a while, you know the truth 👇🏻

Most RFPs are wired

Posts tagged with vendors