Treasure Data didn’t start as a CDP—we evolved into one. And that makes a huge difference.
Had an incredibly insightful conversation with Kazuki Ohta, the co-founder and CEO of Treasure Data, about the evolving CDP landscape, the ambitious Trade-up Program, and even some surprising macroeconomic insights into Japan’s workforce and AI. Kazuki’s

Treasure Data didn’t start as a CDP—we evolved into one. And that makes a huge difference.
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Had an incredibly insightful conversation with Kazuki Ohta, the co-founder and CEO of Treasure Data, about the evolving CDP landscape, the ambitious Trade-up Program, and even some surprising macroeconomic insights into Japan’s workforce and AI.
Kazuki’s unique perspective on the real role of a CDP (hint: it’s much more than just marketing) and his approach to solving failed implementations makes this one a must-listen for anyone in MarTech and data.
We covered a lot of ground, from how Treasure Data scales globally, to why CDPs fail, to what Japan’s declining birth rates mean for AI adoption in the workforce. A true thought leader, Kazuki didn’t hold back on sharing his vision.
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