Martech Therapy (Page 17)

Podcast

Brian Clifton and Gen-Z's awareness of privacy and tracking

In this conversation, Matthew Niederberger interviews Brian Clifton, a prominent figure in the data privacy and analytics field. They discuss Brian's journey from leading Google Analytics in Europe to becoming an advocate for data privacy. The conversatio

Brian Clifton and Gen-Z's awareness of privacy and tracking

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In this conversation, Matthew Niederberger interviews Brian Clifton, a prominent figure in the data privacy and analytics field. They discuss Brian's journey from leading Google Analytics in Europe to becoming an advocate for data privacy. The conversation delves into the shift from traditional analytics to enhanced conversions, the importance of user consent, and the challenges posed by GDPR. Brian emphasizes the need for trust between businesses and users, the significance of data quality, and the potential impact of AI on data privacy. They also explore cultural differences

Podcast

Michael Katz discusses his CDP 2.0 manifesto

In this inaugural episode of Martech Therapy, Matthew Niederberger interviews Michael Katz, CEO of mParticle, discussing the evolution and future of Customer Data Platforms (CDPs). They explore the importance of first-party data, the commoditization of CD

Michael Katz discusses his CDP 2.0 manifesto

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In this inaugural episode of Martech Therapy, Matthew Niederberger interviews Michael Katz, CEO of mParticle, discussing the evolution and future of Customer Data Platforms (CDPs). They explore the importance of first-party data, the commoditization of CDPs, and the challenges faced by businesses in selecting the right solutions. The conversation emphasizes the need for collaboration between marketing and data teams, the role of the CFO in decision-making, and the impact of pricing models on customer value. Katz shares insights on the future of CDPs, including predictions for 2025 and

Newsletter

Enhancing Customer Segmentation with CDPs: Key Benefits

Using a CDP for Improving Customer Segmentation and Targeting

Introduction

Customer Data Platforms (CDPs) have become indispensable tools for modern marketers. As businesses strive to deliver personalized experiences and improve customer engagement, the role of CDPs in customer segmentation and targeting has gained significant importance. This article explores the benefits of using a CDP to enhance customer segmentation and targeting, providing insights into how these platforms can transform marketing strategies.

Understanding Customer Data Platforms

A Customer Data Platform (CDP) is a marketer-managed system that creates a persistent, unified customer database accessible to other systems. Unlike traditional data management systems such

Newsletter

Why Freelance Martech Consultants Should Embrace Specialization

Navigating Specialization in the Martech Ecosystem

Introduction

In today’s world of Marketing Technology (Martech), specialization has become essential for freelance Martech consultants aiming to stand out. As the Martech landscape continues to grow with new tools and solutions, focusing on niche expertise can provide significant advantages. This article explores the impact of specialization on Martech roles, the role of Martech vendors, and strategies for thriving in a crowded market as a freelance Martech consultant.

This article is inspired by Brad Traversy’s video on specialization. While Traversy’s video focuses on the programming field, the benefits of specialization he

Newsletter

The Growing Demand for Freelance Data Talent

What Businesses Need to Know

Introduction

In today’s dynamic business landscape, the demand for data-driven decision-making is higher than ever. Companies across various industries are increasingly recognizing the value of data to gain competitive insights and drive innovation. However, building and maintaining a robust data team can be both challenging and costly. This is where freelance data talent comes into play. Leveraging freelance data professionals allows businesses to access specialized expertise without the burden of long-term commitments and overhead costs. As we explore this growing trend, we’ll uncover why businesses are turning to freelancers for their data needs

Martech Therapy

Posts on page 17

Introduction

Understanding Customer Data Platforms

Introduction

Introduction