01
Sep
The real Martech ROI equation
Revenue minus stack costs does not equal a return on investment, so what does?
7 min read
Latest
29
Aug
From psychology to Spryker: Guido Jansen on community, automation, and AI in B2B
Spryker’s Global Business & Technology Evangelist, Guido Jansen, discusses community, vibe coding, and the reality of AI in the enterprise.
1 min read
25
Aug
Before you deploy your CDP, train your crew
From naval drills to Martech deployments, why practice still makes the difference
6 min read
21
Aug
MAP, CEP, or CDP? Klaviyo’s James Fang on where marketing automation is headed
A conversation about consolidation, AI, and why labels like CEP or MAP might miss the bigger picture.
1 min read
19
Aug
Beyond the Gartner Magic Quadrant
Rethinking the Quadrant / Part 3: What buyers really trust now
3 min read
15
Aug
Hotel 626 was “fun” until the phone rang
How far marketers went before privacy caught up... back in 2008!
5 min read
13
Aug
The real battle for CDP relevance
Rethinking the Quadrant / Part 2: When definitions stop matching reality
4 min read
07
Aug
Is it all a magical illusion?
Rethinking the Quadrant / Part 1: Why the Magic Quadrant no longer reflects CDP reality
9 min read
05
Aug
What are we even buying?
Multi CDP Part 4: The CDP category reckoning is nigh
3 min read
31
Jul
Your CDP is more than just a platform
Why CDP projects unravel and what they reveal about your real digital transformation readiness
4 min read