29
May
Contextual CDPs: Contextual Fluency
Part 6 of 6: Being contextual is also about competence.
4 min read
Latest
28
May
The trophy analyst, the hippo CMO, and the myth of “just one more tool”
But Steen tells it like it is... It’s not the tool. It’s us.
1 min read
25
May
Letting go of control
What agentic AI can teach Martech about trust, autonomy, and actual intelligence
4 min read
22
May
Contextual CDPs: Composable, not chaotic
Part 5 of 6: Contextual CDPs need lightweight structure, not heavyweight rebuilds
4 min read
20
May
Agentic AI & the art of letting go
When control gets in the way of progress
2 min read
19
May
If the warehouse can think, what’s left for the CDP?
A critical reflection on Databricks, data gravity, and what comes next.
3 min read
15
May
Are MCPs the USB-C of AI? Tealium Thinks So
A conversation with Tealium’s Sav Khetan and BJ Allmon about MCPs, AI integration, and the role of CDPs in a multi-agent world.
1 min read
13
May
Contextual CDPs: Building the bridge
Part 4 of 6: What connects today's CDPs to tomorrow’s agent-driven context
4 min read
09
May
Can your data tell a story? Multiplied shows how personalized media really works
A custom media deep dive with Multiplied’s co-founder, personalization that goes beyond first names.
1 min read
08
May
Contextual CDPs: Trust as a feature
Part 3 of 6: Why identity graphs can’t create relationships, and how context might.
5 min read