Last week I wrote about the scale problem with agentic AI, how systems making billions of decisions weekly break traditional governance models. But there's another dimension to this. One that goes beyond just volume.
It's about predictability. Or rather, the slow erosion of it.
Your Martech stack used to be a Ferrari. Now it's a rainforest.
Scott Brinker and Frans Riemersma used this metaphor in the State of Martech 2025 report to explain how AI is changing martech systems from "complicated" to "complex." They were focused on the technical implications. I want to explore what this means for governance and